Combining words and design to create people-centred content that meets user and business goals.
Work
Professional Work
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![An image of Longo's UX Playbook.]()
UX Playbook & Writing Guidelines
Creating a guide to UX at Longo’s. Plus, voice, tone and content testing frameworks.
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![An image of Longo's Information Architecture.]()
Information Architecture
Removing e-commerce functionality and developing a clear, intuitive and accessible information architecture at Longo’s.
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SEO Strategy
Developing a comprehensive SEO strategy for Longo’s digital products.
Student Work
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Leafy
Designing a product to help plant lovers navigate caring for their plants indoors.
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![An image of Greenspacing.]()
Hyundai Canada
Improving the Hyundai Canada online experience for first-time car buyers.
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![An image of the Level Prep App]()
Royal Conservatory of Music | Level Prep Apps
Improving the “Catch the Egg” task within the Level Prep Apps.
About
I’m Jenna, a Senior Content Designer and UX Writer, currently crafting the words that guide users through digital experiences at President’s Choice across insurance, telecommunications and gift cards.
My approach to content is rooted in the belief that the best digital experiences are the simplest. Or at least, they appear that way. I’ve spent a lot of time asking the question “but will users understand this?”–and then creating content to make sure they do. My process involves leveraging user research and insights to understand what people actually need, then translating that into content that’s simple and helps them complete their goals.
In the past, I’ve applied this approach working with brands like Longo’s, Hyundai Canada and The Royal Conservatory of Music. In 2018, I presented my work with Grocery Gateway at the prestigious UXinsight conference in the Netherlands. If you’re interested in learning more about these experiences, get in touch, and I’d be happy to share my resume!
Services
So, me working for you; what’s it look like?
Creating user interface (UI) text, including empty states, button labels (CTAs), error and success messages, notifications, hints and tooltips, form labels, gateway screens, pop-ups, mircrocopy and more.
Developing help and support content like FAQs, scripts and training documents.
Creating product personalities by developing standards documentation and UX writing guidelines like voice charts, tone spectrums and content testing frameworks.
Optimizing existing content through content auditing, user feedback analysis, analytics and user data review, refining content based on defined objectives, and testing and iterating.
Developing comprehensive SEO strategies to improve content visibility and search engine ranking.
My toolkit
Like a craftsperson who looks for the best, most efficient tools to do the job, I too look for the most helpful tools to aid my craft. My content design toolkit includes:
Figma
Adobe Creative Suite
Google Analytics
Miro
SEMrush
Screaming Frog
Here’s what you can expect
I design content that does more than sound good. You can expect the content I design to be:
Clear, concise and useful
Intuitive and accessible
Drive engagement, conversion and retention
Reduce support needs
Let’s Get In Touch!
We can keep our relationship casual with a coffee or video chat, or arrange something more formal, like an interview. Whatever you'd prefer, send me a quick message, and let's work together to schedule something for both of our books!